About The Role
As Head of Marketing, Insurance, you will plan, implement, and manage integrated demand generation, account-based marketing, and deal pursuit campaigns that elevate the Wipro brand and drive quantifiable business results. You will work closely with senior Insurance business, account, and sales leaders and a dream team of marketing experts to improve pipeline, sales, and revenue outcomes through digital-first marketing programs and tactics tailored to buyer’s needs.
The right candidate is a highly collaborative and passionate marketing leader with ability to assess business opportunities and develop strategic marketing plans and programs that drive business outcomes. Experience working with senior business, account, and sales leaders to develop and execute programs is important. Equally important is the experience and proficiency integrating marketing channels including but not limited to website, email, social media, social advocacy, display ads, retargeting, and in-person and virtual events. Experience working with Salesforce and Marketo or an equivalent is required. Proficiency in effective communications, both written and spoken is a must.
This is a business marketing role that requires the ability to initiate and hold conversations across levels within business, account, and sales teams, as well as across levels within marketing and cross-functional teams. It is also an individual contributor role, where you will support the marketing head.
Your day-to-day work may include one or more of the following.
Source – WIPRO Website
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